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Research papers

Media research beyond the gap

There is a gap between the stimulus which an advertisement offers to the consumer and the response which it evokes; there is a gap between the medium as it is designed by its editorial staff and the medium as it is used by its audience; there is a...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Authors: Douglas Richardson, Tom Corlett
March 1, 1976
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Citation

Richardson and Corlett (1976a, March 01). Media research beyond the gap. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-research-beyond-the-gap